The Kitchen Audit
They Own
Your Cabinet.
Open your kitchen cabinet. Every brand you trust — the "natural" ones, the "clean" ones, the ones with the farmers on the label — trace back to a handful of corporations most people have never heard of. Hover over any product to see who actually owns it.
5
Corporations own
most of what you
see on this shelf
$14B+
Spent acquiring
"natural" and "organic"
brands since 2010
Same
Packaging before
and after acquisition.
Ownership invisible.
3
Genuinely independent
brands on this shelf.
You can find them.
PepsiCo
Public · NYSE: PEP · $220B market cap
Naked Juice
Siete
Poppi
Tropicana
Quaker
Kevita
Spent $2.85B acquiring Siete + Poppi alone in 2025 — two brands built on "clean" positioning.
General Mills
Public · NYSE: GIS · $33B market cap
Annie's
Lärabar
Kashi
Cascadian Farm
Epic Provisions
Plum Organics
Owns 6 of the most trusted "natural" brands in the snack aisle. Kashi farmers sued over pesticides.
Nestlé
Public · SIX: NESN · $290B market cap
Garden of Life
Blue Bottle*
Nespresso
Perrier
Stouffer's
*Blue Bottle sold to Chinese PE firm Centurium Capital, March 2026 — at a loss after 9 years.
The Independents
Founder-owned · Co-op · ESOP
GT's Kombucha
Organic Valley
Bob's Red Mill
Chomps
Straus Family
Lundberg
These exist. They're not hard to find. Your money goes to people, not holding companies.
The brands look independent.
The ownership chart does not.
Now you know what to look for.
tracedhealth.com
Scan any barcode
to trace ownership
——
Series 01 · 2026