Consumer Transparency Platform

Who really owns
your food?

The brand looks independent. The label says "natural." But the ownership tells a different story. TracedHealth traces every brand back to who actually profits when you buy.

or
📱 Scan a barcode 📖 Read the stories 🗂 Browse all brands ✍️ Creator tools
1,257
Brands
researched
190K+
Products
in database
9
Cities
covered
488
Red zone
brands
684
Independent
or clean
$14B+
Spent acquiring
"natural" brands

The stories behind the labels

All stories →
🧪
Investigation
The Formula Changed
Same packaging. Different ingredients. Nobody told you.
9 brands documented
⚰️
Investigation
Bought & Buried
Acquired to be eliminated.
4 brands documented
💰
Investigation
The Values Gap
The brand you trust. The company that owns it.
10 brands documented
⚖️
Legal Record
The Claim vs. The Truth
What they said on the label. What they said in court.
8 brands documented
🌱
Independence
Against All Odds
They had every reason to sell. They didn't.
9 brands documented
🏭
Investigation
The Consolidation
Three cities. Three indie brands. One holding company.
7 brands documented
Featured Finding
Oatly built its brand fighting corporate power. Then Blackstone bought in.
The progressive oat milk brand built its entire identity on challenging the dairy industry and corporate food systems. Then it accepted investment from Blackstone — the world's largest private equity firm, with deep ties to fossil fuels and the 2008 housing crisis. The values are still on the carton. The ownership is somewhere else. This is what TracedHealth calls the Values Gap — and it shows up in more of your cabinet than you'd expect.

Search Oatly →

Recently traced

Browse all 1,257 brands →

Four ways to trace what you buy

Every surface in TracedHealth connects to the same database. Search on the web, scan in the store, share on Instagram, or dig into the research portal for the full picture.

Explore the database →
🔍
Brand Research Database
1,257 brands. Ownership history, acquisition prices, ingredient changes, clean swaps.
📱
Barcode Scanner
Scan any product in-store. Instantly see who owns it and whether there are independent alternatives nearby.
🗺
Traced Maps Extension
Chrome extension that overlays ownership data on Google Maps and Yelp. See the independence score of every restaurant and café.
✍️
Creator Research Tools
For food and health influencers. Brand vetting reports, FTC compliance checklist, and one-tap Instagram captions.

How we zone a brand

See all zones →
Red Zone
Owned by a large CPG conglomerate, private equity firm, or foreign state-linked entity. May have experienced formula changes, marketing deception, or values misalignment post-acquisition.
Siete RXBAR siggi's Oatly Poppi
Yellow Zone
VC-backed, PE-minority, or public — not independently owned but not fully absorbed. Founder may still be involved. Monitor for acquisition signals or formula drift.
Olipop Liquid Death Beyond Meat Magic Spoon Vital Farms
Green Zone
Founder-owned, worker co-op, ESOP, or family-owned with no outside equity. Verified independently. Your money stays closer to the people who make the product.
GT's Kombucha Bob's Red Mill Organic Valley Lundberg